2013年11月12日星期二
beats by dr dre pro red of leo burnett group s brand activation shop arc london
Cheil worldwide appoints monster beats
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pro cawley as head of global retail Gurgaon, january 3, 2013cheil worldwide
inc., a global marketing communications network headquartered in South Korea,
has boosted its senior management team with the appointment of Diana Cawley as
head of global retail.The company has been pushing hard to further develop
retail businesses which give it an integrated shape and allow it to create work
that goes beyond traditional advertising.The hire of diana is part of an
ambitious global growth strategy by cheil worldwide.Cawley, who was managing
director beats by dr dre pro red of
leo burnett group s brand activation shop arc london, will report to cheil
worldwide coo michael kim.Her remit is to strengthen cheil s retail capability
across the global network through shopper insights and creative thinking.Cawley
has been in the advertising industry for 26 years, during which time she has
worked with a wide range of clients including:Bosch, coca cola, chrysler jeep,
halifax, p mcdonald s, samsung and tesco.Cawley s most notable achievements
include numerous new business wins including major paneuropean accounts for
kraft europe and unicef.She was also responsible for growing arc over her 3 year
period in the role of managing director, while growing staff figures from 80 to
145.During her time at arc london, cawley also held positions as head of
experiential and deputy managing director.Prior to this, she was at triangle
group london(Acquired by publicis groupe in 2001), for 16 years, which included
a sixyear stint as managing director of retail agency, Storm.Cawley is a member
of numerous trade body management boards including the marketing agencies
association and institute of practitioners in advertising client service
group.Commenting on cawley s appointment, michael kim, coo of cheil worldwide,
said:Having diana on board demonstrates our commitment to further focus on
retail shopper marketing, key areas to for an integrated agency.I am confident
that diana s experience and expertise will bring a valuable perspective to cheil
and ultimately, to our clients.Cawley added, cheil worldwide stands out as
shopper and digital experts and is in a unique position to understand and
influence the shopper journeys that affect a brand s business success.This is a
fantastic opportunity and i look forward to continue shaping and evolving cheil
s integrated cheap dr dre beats
offering.For further information, please contact:Soul mediameenakshi sachdev
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